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Find a new favourite. Explore our latest launches and exciting new innovations for hair and scalp.


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Shop invati ultra advanced hair care for thinning hair. Instantly thickens hair.

NEW invati ultra advanced

Feel like you have 11,000 more hairs*

Get a routine for thicker, fuller-looking hair, powered by high-performance botanical actives.

Join Aveda+ rewards program

NEW be curly advanced

Improve curl definition by 89%

Our new curl & coil formula for game changing results.

Shop trending hairstyles from the runway.
Make split ends meet:
Up to 2x stronger hair in just one use
Repair visible damage in minutes with botanical repairTM intensive masques.

Highly commended for

Best Clarifying Scalp Treatment

scalp solutions exfoliating scalp treatment