Pure Abundance™
Take hair to new heights
Get 4X the volume* instantly with a lightweight and uplifting routine powered by an enhanced botanical blend.
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
Your step by step routine
Peptides from amaranth seed extract — a first in Aveda hair care — penetrate each strand to plump hair evenly from within.
Crafted in-house with notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
Frequently Asked Questions
How do I use the Aveda Pure Abundance™ Collection for maximum volume?
To achieve full-bodied, long-lasting volume, follow the 4-step Pure Abundance™ regimen: cleanse with the Volumizing Shampoo, condition with the Volumizing Conditioning Rinse, protect with the Volumizing Style-Prep, and finish with the Abundant Blowout Volumizing Spray. Blow-drying activates volume-boosting ingredients. For best results, apply prep and styling spray directly at the roots, then blow-dry upside down or with a round brush to enhance lift. This easy routine makes Pure Abundance™ one of the best hair products for fine hair, offering lightweight fullness and natural movement.
Is Pure Abundance™ safe for colour-treated or fine hair?
Yes. The entire Pure Abundance™ Collection is formulated specifically as volumising products for fine hair and is also safe for colour-treated strands. It helps reduce breakage by up to 85% while boosting shine and fullness without heaviness. Each product is silicone-free, vegan, and made with gentle, naturally derived ingredients to support the health and vibrancy of fine, delicate hair types.
* When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
** Naturally-derived on average using the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
What makes Aveda’s Pure Abundance™ Collection different from other volumising hair products?
Pure Abundance™ combines highly naturally derived, vegan ingredients like amaranth seed extract and upcycled rice protein to boost volume without silicone buildup. It offers heat protection, lightweight conditioning, and long-lasting hold—all with Aveda’s signature Pure-Fume™ aroma. Unlike typical fine hair products that rely on heavy residues, this plant-powered collection plumps each strand from root to tip for clean, touchable, all-day volume.
Will the Pure Abundance™ products leave buildup or weigh my hair down?
No. The shampoo gently removes buildup and excess oil, while the silicone-free formulas in the conditioner, prep, and styling spray add volume, not weight. Hair feels refreshed, full, and light after every use. These are ideal volumising products for fine hair, delivering bounce and texture without any greasy residue or need for clarifying treatments.
For maximum volume, follow the Pure Abundance™ 3-step regimen: cleanse, condition, prep with the Abundant Blowout Volumizing Spray as the last step. This volumising spray is heat-activated to instantly double hair volume, provide 24-hour hold, and protect against heat up to 450°F. Ideal for fine hair, it creates a weightless, full-bodied blowout with shine, lift, and style memory using vegan, 98% naturally derived ingredients*.
*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
