Powerful performance:
ingredients & technology.
Our formulations are guided by a mission of care for the world.
VEGAN
Every product is free of animal-derived
ingredients. We have been opposed to
animal testing since 1978.
BIOTECH NATURALS
We create BioTech Naturals using
modern technology in partnership
with nature, to optimize product
performance while using naturally
derived* ingredients.
GREEN CHEMISTRY
We design high-performance
products with natural chemistry
that helps reduce or eliminate
waste and focuses on human
health and the environment.
AROMA
The finishing touch of every
Aveda product is a naturally derived*
plant and flower essence created by
perfumers in our aroma lab.
AVEDA’S INGREDIENT
GLOSSARY
These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.
*Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.