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Just launched: The Aveda Icons Set
Worth £121, yours for £45

when you spend £65.*

Includes 3 full-sizes & bestsellers.
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*No code needed. Min spend excludes the Aveda Icons Set. Full T&Cs here.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

experience the power of superfoods:

Up to 2X shinier hair instantly*

Receive a free nutriplenishTM discovery trio when you shop online.


Min spend £79. No code needed. Full T&Cs here.

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*laboratory testing on tresses treated with leave-in conditioner v. unwashed hair.

Shop limited-edition gift sets

save over 20%
Botanical Repair™ strengthening essentials gift set
Hair strengthening gift set with three bestselling botanical repair products - perfect for repairing damaged hair.
£52.00
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set
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save over 25%
Scalp Solutions Scalp Care Essentials Gift Set
Limited-edition gift set which cleanses and replenishes the scalp, supporting healthy-looking hair at the source.
£52.00
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set
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save over 15%
Nutriplenish™ Hydrating Hair Essentials
Hydrate and replenish hair with our three-product Nutriplenish gift set - perfect for dry hair types.
£52.00
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save over 30%
shampure™ nurturing essentials
Indulge your hair and skin with our shampure™ nurturing gift set, featuring our signature calming aroma crafted with 25 pure flower and plant essences.
£50.00
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set
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save over 25%
Be Curly Advanced™ curl perfecting essentials gift set
Enhance, hydrate and define your curls, coils and waves with this 3-step routine in our limited-edition gift set.
£65.00
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set
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A gift for everyone on your list

SHOP GIFT GUIDE

Shop our limited-edition hand relief with cherry almond aroma to support breast cancer research.

The power’s in your hands

Your limited-edition hand relief™ moisturizing creme
purchase supports the life-saving research of the Breast
Cancer Research Foundation® (BCRF).*


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Shop invati ultra advanced hair care for thinning hair. Instantly thickens hair.

NEW invati ultra advanced™

Instantly thicken the look of hair by 11%*

Experience high-performance botanical actives that deliver visible results for fuller-looking hair.

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Shop NEW invati ultra advancedTM

save over 45%
invati ultra advanced™ rich system
For medium to thick thinning hair, this 4-step system features our breakthrough follicle vitality complex.
£88.50
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set
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NEW
invati ultra advanced™ revitalizing scalp serum
Creates an optimal environment to support healthy-looking hair and helps lift hair at the root.
£60.00
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  • 150 ml £60.00

  • 30 ml £21.00

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NEW
invati ultra advanced™ fortifying leave-in treatment
Strengthens and detangles fragile, thinning hair to help reduce breakage.
£39.00
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  • 25ml £18.00

  • 100 ml £39.00

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NEW
invati ultra advanced™ exfoliating shampoo – light
Gently exfoliates and purifies the follicles. For fine to medium thinning hair.
£33.00
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  • 1000 ml £140.00

  • 50 ml £15.00

  • 200 ml £33.00

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NEW
invati ultra advanced™ thickening conditioner – light
Nourishes, strengthens and instantly thickens the look of fine to medium thinning hair.
£37.50
Earn

  • 200 ml £37.50

  • 40 ml £15.00

  • 1000 ml £160.00

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NEW
invati ultra advanced™ styling foam
Instantly thickens the look of hair, reduces frizz and adds flexible hold.
£31.00
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  • 150 ml £31.00

  • 45 ml £18.00

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invati ultra advancedTM shampoo & conditioner light duo
Achieve instant visible thickness & volume by purifying and strengthening hair and scalp. Protect hair from breaking with the free fortifying treatment.
£70.50
Earn
200ml x 2 & 10ml
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Help every step of the way

Get tips, tricks and expert advice from our team of Invati professionals.
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Shop trending hairstyles from the runway.
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Discover AVEDA

Our online services

Plant-powered performance,

Unlock your hair's potential with a customised routine of naturally derived, vegan hair and scalp products.

TAKE THE QUIZ

Plant-powered hair care
rooted in nature

 

Cruelty-free, leaping bunny approved
100% vegan, naturally derived high-performance formulas.

 

Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.

 

Care for the people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

LEARN MORE

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.