Just launched: The Aveda Icons Set
Worth £121, yours for £45

when you spend £65.*

Includes 3 full-sizes & bestsellers.

*No code needed. Min spend excludes the Aveda Icons Set. Full T&Cs here.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

experience the power of superfoods:

Up to 2X shinier hair instantly*

Receive a free nutriplenishTM discovery trio when you shop online.


Min spend £79. No code needed. Full T&Cs here.

*laboratory testing on tresses treated with leave-in conditioner v. unwashed hair.

Shop limited-edition gift sets

A gift for everyone on your list

Shop our limited-edition hand relief with cherry almond aroma to support breast cancer research.

The power’s in your hands

Your limited-edition hand relief moisturizing creme
purchase supports the life-saving research of the Breast
Cancer Research Foundation® (BCRF).*

Shop invati ultra advanced hair care for thinning hair. Instantly thickens hair.

NEW invati ultra advanced

Instantly thicken the look of hair by 11%*

Experience high-performance botanical actives that deliver visible results for fuller-looking hair.

Shop NEW invati ultra advancedTM


Help every step of the way

Get tips, tricks and expert advice from our team of Invati professionals.
#MyInvatiJourney

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Discover AVEDA

Our online services

Plant-powered performance,

Unlock your hair's potential with a customised routine of naturally derived, vegan hair and scalp products.

Plant-powered hair care
rooted in nature

 

Cruelty-free, leaping bunny approved
100% vegan, naturally derived high-performance formulas.

 

Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.

 

Care for the people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

LEARN MORE

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.