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100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Shop bestselling products

Shop scalp solutions hydrating scalp & hair masque
NEW intensive scalp and hair masque
Replenish at the scalp

Improve hair hydration by 91%* and increase shine by 94%** with our new scalp focused masque.

Leaves hair feeling smoother, shiner and instantly more hydrated from scalp to ends.

Join Aveda+ rewards program

scalp exfoliating treatment

Instantly reduces
scalp oil by 76%*


*clinical testing on women after using product 1 time.

Shop trending hairstyles from the runway.
RESET & REFRESH

Put good hair days on repeat

Refresh and revive hair between wash days with our shampowder dry shampoo.

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Our online services

Plant-powered performance,

Unlock your hair's potential with a customised routine of naturally derived, vegan hair and scalp products.

Plant-powered hair care
rooted in nature

 

Cruelty-free, leaping bunny approved
100% vegan, naturally derived high-performance formulas.

 

Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.

 

Care for the people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

*Ex-vivo testing on tresses.
**Ex-vivo testing on tresses vs unwashed hair.