This strengthening and reparative shampoo gently removes excess sebum, product build-up and pollution, which can cause hair​ breakage. It cleanses and helps strengthen and protect hair from the inside out, gently removing excess sebum, product build up and pollution, which can cause hair breakage^*.

• Builds bonds to help improve hair strength^*.
• 9 out of 10 women said it left their hair looking healthier^**.
• 9 out of 10 women said it left their hair feeling softer and smoother^**.

Plant-derived technologies^***. Silicone free. Vegan. Leaping Bunny approved.

^*When used with the Botanical Repair™ Strengthening Conditioner.
^**Based on a consumer study of Botanical Repair™ Strengthening Shampoo and Conditioner (on 127 women).
^***Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma:
Aveda's own pure-fume™ aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences.

Suitable for:
All hair types: Fine, medium, thick.
All hair textures: 1A - 4C.
Safe for colour-treated and chemically processed hair.

Massage into wet hair, rinse well.
Follow with botanical repair™ strengthening conditioner.

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (Avocado) Oil, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <ILN51012>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

250 ml: 100% PCR HDPE bottle with cap
1 litre bottle: 100% PCR HDPE bottle

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.