Ever notice how the smell of coconut instantly brings your mind to the beach? Similarly, baked goods might take you home while incense might find you seated in church. That’s because your brain makes associations with certain aromas that trigger your mind to travel.

Care to take an aroma journey? Justina Mejia-Montane, Vice President of Global Product Development at Aveda, explains where the aroma of each of our new Pure-Fume™ Hair Mists—Mihana™, Marassona™, and Alanara™—can transport you.

• Mihana™ Pure-Fume™ Hair Mist: “When you think about a place, you think about their foods and their flowers; their ecosystems all have a distinct smell,” says Justina. “Mihana™ takes you to the exotic gardens of the orient. It opens with a burst of bright mandarin, then you get a full, lush, jasmine note, and finally a kick of warm clove. It evokes something really sensual and exotic.”

• Marassona™ Pure-Fume™ Hair Mist: “This one is inspired by Brazil. It’s vibrant, fresh, and clean, blending citrus notes with neroli, which appeals to men and women,” says Justina. “It also has lemon and ylang-ylang. It’s the aroma you would use to beat the Monday blues, or when you’re having a day that doesn’t feel quite right, and you need a light at the end of the tunnel! It’s seductive and intoxicating.

• Alanara™ Pure-Fume™ Hair Mist: “If you like rich, woody aromas, this one (inspired by the Middle East) is for you. It’s my favorite,” says Justina. “It has sandalwood, the exotic wood Oud, and olibanum, as well as a hint of rose for freshness. It’s really sexy.”

No vacation days left? No problem. In lieu of getting on a plane, pick up one of our new Pure-Fume™ Hair Mists, which can take you across the world from a sensorial perspective, anyway.

DO YOU LOVE TO SMELL LIKE AVEDA?

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