Dryness Cause #1: The Elements

Sun exposure, extreme heat, chlorine, low humidity and chilly gusts can suck all-important moisture out of hair.

SOLUTION:

Physically shielding hair from the elements—wearing a hat in the sun or a swim cap in the pool—can go a long way in safeguarding against damage and dryness. The best insurance policy, however, is using a protective hair treatment, such as nutriplenish™ leave-in conditioner. It features plant-derived ingredients like sand ginger, a naturally-derived UV filter, along with organic pomegranate and coconut oils to hydrate thirsty hair and helps protect it from the drying effects of the sun.

Dryness Cause #2: Over-washing

Washing hair too frequently can strip it of its protective natural oils—especially curly hair, which can be more prone to dryness.

SOLUTION:

Switch to a sulfate-cleanser free shampoo and conditioner like nutriplenish™ light or deep moisture, both of which provide essential moisture for the full spectrum of hair types and textures. Each showcases Aveda’s own Pure-Fume™ aroma with cocoa, certified organic ginger, cardamom and other pure flower and plant essences to keep hair smelling fresh. All hair types may also benefit from a spritz of nutriplenish™ leave-in conditioner between washes to provide moisture that lasts from shampoo to shampoo.