Aveda Founder, the late Horst Rechelbacher, once said “if it’s not love, stop doing it,” a mantra perhaps best captured in his Aveda Love™ Composition Oil. Introduced in 1980, the original oil featured a sensual aroma that worked as the perfect additive for a meditative bath, with soothing and calming essences of sandalwood, rose, jasmine, olibanum, myrrh, and more.
“I had learned early on which aromas aided me during meditation, and I kept returning to this particular combination, which I found to be comforting, balancing, nurturing, and somehow, helped connect me to the core of my being,” said Horst. “So, I developed it into a remedy for therapeutic services for my clients, and it was through this ritual of nurturing them that I achieved personal gratification and spiritual satisfaction.”
Last year, Aveda rekindled its love for the oil with a new Composition™ inspired by Horst's beloved creation, designed by Aveda’s Head of Pure-Fume™ Aroma, Guy Vincent, and containing Australian sandalwood, certified organic vetiver, frankincense and jasmine.
“Horst was a very deeply spiritual man who cared greatly for the earth,” says Guy. To honor Horst’s love for the Earth, and specifically for birds, Aveda vowed that for each bottle of the revamped Aveda Love™ Composition Oil sold, $4 from the purchase price would be donated to the National Audubon Society to support climate change initiatives that protect the natural ecosystem of birds.
