The Future of Hair Repair is Here

TRANSFORM THE LOOK

OF YOUR HAIR

MEET THE NEW BOTANICAL REPAIR SYSTEM

What if you could instantly strengthen and help protect your hair? Whether you’re looking to target damage from a chemical treatment, hair color, heat styling or are looking to build strength to prevent future breakage, we have the solution you’ve been waiting for. The new botanical repair™ system, a range of at-home products and professional salon treatments. Formulated for all hair types and textures, including color-treated and chemically processed hair, this unique 93% naturally derived^* system builds strength and help protect 3 key layers of hair from the inside out.

Powered by plants. Created sustainably.

The new botanical repair™ is plant powered, vegan, cruelty free and free from silicones and sulfated cleansers.

Our quest for a higher standard in hair repair began with our team of renowned scientists. After searching worldwide for powerful plant actives, the team spent six years testing them until they uncovered the exact sequence that repairs hair all the way to the inner core, not just on the surface. These plant-derived technologies are the future of hair repair at Aveda.

The signature botanical repair™ aroma is a layered bouquet of tropical ylang ylang, sweet rose and herbal marjoram. Naturally derived^* using certified organic essential oils, this fragrant blend from our in-house pure-fumer™ captures the imagination and makes hair smell as indulgent as it looks and feels.

Aveda was the first beauty company to create products with 100% wind-powered manufacturing^** and of course our botanical repair™ system is no exception. We’ve also eliminated the use of virgin plastics in our bottles and jars.

Repairing hair from the inside out

With botanical repair™ we’ve set our new standard for hair repair, forever changing the way we strengthen and repair damaged hair. This expert combination of plant-derived technologies focuses on repairing the three key layers of hair: the cortex, cuticle and the outermost f-layer.

Transform the look of your hair with botanical repair

Michael Lendon, Aveda Pro Team Stylist shares the latest in hair care technology to launch at Aveda, NEW botanical repair™, a solution that strengthens hair all the way to the inner core, not just on the surface.

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THE CORTEX

The cortex is the central core layer of the hair strand. The plant-powered molecules in botanical repair™ work to multiply and build bonds in the hair that interlock (think of them like clasped hands) with your hair’s innermost structure, creating an amazingly strong network of connections.

THE CUTICLE

The cuticle is the outer layer of hair that provides protection. Close up, the cuticle can look like fish scales, but this is nature's design to hold the hair shaft on the follicle.

Our nourishing macro green blend of certified organic green tea, avocado and sacha inchi leaves the hair cuticle conditioned, flexible and detangled to prevent future breakage. Rich in essential fatty acids, this blend also helps to provide shine and smooths hair.

THE F-LAYER

The f-layer is the outermost lipid layer of the cuticle. A healthy f-layer acts as a natural conditioner, keeping your hair smooth, shiny and silky.

Our bio-shield complex of corn and coconut conditions mimics the benefits of the f-layer, delivering a coating of repair to the hair’s outermost surface. It also protects from humidity and water that can make hair more fragile.

Transform your hair at home — instantly

This revolutionary new bond-building system is formulated to give you the shinier, smoother and softer hair that we all crave. Here’s how the system works:

CLEANSE

Our sulfate cleanser free botanical repair™ strengthening shampoo works to strengthen and repair while cleansing. The gentle shampoo removes excess sebum and product build-up.

CONDITION

Follow with our botanical repair™ strengthening conditioner, to instantly condition and detangle hair while helping to minimize breakage.

PROTECT

Once you’ve gently towel dried your hair, apply botanical repair™ strengthening leave-in treatment from roots to ends. This treatment instantly detangles hair to prevent breakage in just one use, while multiplying bonds and providing protection against heat up to 450°F and against the drying effects of the sun.

STRENGTHEN

For super strength, turn to our botanical repair™ intensive strengthening masques, available in light and rich. The masques help to multiply bonds for deep repair while instantly transforming hair, leaving it visibly healthier, softer and shinier after just one use.

Our botanical repair™ intensive strengthening masque: light is ideal for fine to medium hair textures. The luxurious silken cream texture formulated for weightless conditioning deeply strengthens hair. If you have medium to thick hair, the botanical repair™ intensive strengthening masque: rich is for you. With a sumptuous buttery creme texture, this masque has two times more plant lipids with added butters for rich conditioning.

Understanding hair damage

From UV rays to chemical treatments, there are many factors that contribute to hair damage and botanical repair™ is formulated to help you address them.

HEAT DAMAGE

Regular heat styling from curling irons, flat irons and blow-dryers is one of the most common causes of hair damage. The botanical repair™ strengthening leave-in treatment helps protect against heat damage up to 230°C.

ENNVIRONMENTAL FACTORS

Did you know that pollution can contribute to damage? Using our botanical repair™ strengthening shampoo will help remove product build-up and residue from pollutants to keep hair visibly healthy and strong.

PHYSICAL DAMAGE

Brushing, styling and detangling are the main sources of physical damage to the hair. Keep hair free of tangles with the botanical repair™ strengthening conditioner, which helps to instantly detangle and prevent hair breakage.

CHEMICAL TREATMENTS

Perms, relaxers and keratin treatments are also contributors to hair damage — but that doesn’t mean you have to give them up. Our botanical repair™ intensive strengthening masques (available in light and rich, choose based on your hair type or texture preference) leave chemically-treated hair visibly healthier, softer and shinier after just one use.

COLOR AND BLEACHING

Now you can change up your colour without worrying. Our botanical repair™ professional colour treatment was created specifically to be performed during a color service. This 10 minute treatment helps to build strength in every strand, leaving you with 5x stronger^*** hair. Our plant-derived molecules strengthen and protect colour treated hair.

With the botanical repair™ system, the end result is hair that is visibly revived, shinier and naturally full of life. What’s not to love about that?

SHOP THE STORY

^*From plants, non-petroleum minerals or water. Learn more at aveda.com.

^**First beauty company to manufacture product using 100% wind power, through renewable energy credits and carbon offsets.

^***Based on average repeated grooming results of colour with Botanical Repair™ Colour Treatment vs colour with non-conditioning shampoo.