Causes of Dry Hair & How To Fix It

DRY VS DAMAGED:

UNDERSTANDING YOUR

HAIR TYPE

THE BEST WAYS TO PROTECT AND NOURISH YOUR HAIR

The differences between dry vs damaged hair are often very subtle, but they matter. It’s important to take the time to find out exactly what your hair needs and to start incorporating the best products into your routine. Our team of Aveda Artists use a series of tests to help you determine if your hair is in need of repair or hydration.

You can conduct these tests on your own at home or sit down with an Aveda hair care expert for a complimentary Hair & Scalp Check. This professional analysis of your hair’s health is available at all of our retail locations. Ready to get started?

What causes hair damage?

There are many factors and causes of damaged hair:

• Environmental damage: UV rays, pollution
• Heat styling: curling irons, blow-dryers
• Physical factors: brushing, styling, detangling, extensions
• Chemical treatments: relaxers, perms, hair colouring and bleaching

You can spot some damage just by looking at your hair and paying attention to how it behaves in different situations. Split ends or broken strands and variations in thickness are signs of hair damage.

Damaged hair also may feel fragile, especially when wet and often reacts to the weather, getting frizzy in humidity or brittle in dry, cold environments.

How do I tell if my hair is dry?

Porosity affects the hair’s ability to absorb and retain moisture. It also plays a big part in how much hydration the hair needs. This test is used to determine whether or not your hair would benefit from products formulated to hydrate and replenish.

STEP 1: Start by holding a section of dry hair between your thumb and forefinger.

STEP 2: Lightly backcomb by sliding your fingers along the hair from the ends to the scalp.

STEP 3: If your hair feels rough and backcombs easily, it is porous and lacking moisture.

If you’re still unsure if your hair is in need of hydration, ask yourself these questions:

• Is your hair rough from roots to ends?

• Does your hair tangle easily?

• Do you have a dry scalp?

If the answer is “yes” to most of the above questions, your hair needs hydration. Our nutriplenish™ collection is a hyper hydrating hair care line that replenishes dry and depleted hair.

How to fix dry hair: nutriplenish™

With nutriplenish™, we developed an intensely hydrating collection using nature’s most nutrient-dense superfoods to give you lush, healthy-looking, and manageable hair. These 94% naturally-derived* formulas are powered by our superfood complex that is packed with hydrating ingredients such as organic pomegranate oil, coconut oil and mango oil.
In order to cater to every hair type and texture, we created two nutriplenish™ collections, light moisture and deep moisture.

LIGHT MOISTURE

Light moisture features lighter formulas with fast-absorbing oils that smooth and hydrate dry hair. Ideal for fine to medium hair, our nutriplenish™ conditioner: light moisture and nutriplenish™ leave-in conditioner provide softness and manageability while keeping hair looking healthy.

DEEP MOISTURE

For medium to thick hair, our rich and decadent deep moisture collection contains 50% more nourishing butters than the light moisture collection. Our nutriplenish™ shampoo: deep moisture, nutriplenish™ conditioner: deep moisture and nutriplenish™ leave-in conditioner work together to deliver hydration while keeping hair feeling soft and free from tangles.

To maximise moisture and repair dry hair, turn to the nutriplenish™ multi-use hair oil. Featuring a 100% naturally derived* blend of five power oils, our multipurpose oil delivers nutrient-powered hydration and shine for all hair types and textures. The concentrated blend of avocado oil, jojoba oil, mango oil, coconut oil and organic pomegranate seed oil instantly nourishes and conditions each individual hair strand, restoring brittle and depleted hair.

No matter which nutriplenish™ collection you choose, the result is the same: lush, healthy looking hair.

Strengthen with the NEW botanical repair™

STEP 1: Start by holding a section of dry hair between your thumb and forefinger.

STEP 2: Lightly backcomb by sliding your fingers along the hair from the ends to the scalp.

STEP 3: If your hair feels rough and backcombs easily, it is porous and lacking moisture.

Discover the hydration of nutriplenish™

How to address hair that is damaged and dehydrated

When hair becomes severely damaged, it is unable to hold hydration, meaning it’s both dry and damaged. What can you do? Start by addressing the damage first.

Focus on strengthening the hair using botanical repair™ to repair damage from the inside out. Repeat the elasticity test if you want to assess improvements.

Once your hair’s structure is restored, you can focus on restoring hydration and adding moisture with nutriplenish™.

These two collections will work together to give you healthier looking hair. At the end of the day, that’s what it’s all about.