YOUR TOP-RATED FAVOURITES
Discover the heroes, how to use them and why we love them just as much as you do.
THICKENING
TONIC
Instantly thicken your hair by expanding
it from roots to ends. Proven to add bulk
to your tresses with just one use,
thickening tonic styling spray – a 97%
naturally-derived formula – utilises
the power of botanical like Amla, to
help thicken each individual hair strand
for lasting thicker, fuller hair.
DISCOVER NOW
PRO TIP
“thickening tonic has a fantastic gritty
texture that helps to stop the hair from
slipping which is ideal for creating,
fuller thicker looking blow-dries
as well as lots of up-dos.”
Bea Watson, Global Educator, Styling
BE CURLY™
CURL ENHANCER
Let your curls’ true personality shine.
The be curly™ curl enhancer works to
intensify and define curls and dramatically
reduce for smooth, springy and voluptuous
curls. The wheat protein and organic aloe
infused styling creme works by expanding
when hair is wet and retracting when hair
is dry to intensify your curl or wave.
DISCOVER NOW
PRO TIP
“Keep your curls just as defined
on the second and third day by
applying be curly™ curl enhancer
to fingers and twisting the
mid-lengths of your hair.
Finish by scrunching the ends.”
Michael Lendon, Creative Director,
Aveda Lifestyle Salon & Spa
AIR CONTROL™ HAIR SPRAY
Our light hold hair spray offers flexible,
lasting hold for all hair types. Breakthrough
pine resin, jojoba and aloe technology
provides light, workable hold and the
water-free formula sprays on dry. Each
purchase of air control™ helps build new
wind turbines that generate clean, renewable
energy without air emissions like carbon
dioxide – the primary contributor to
global climate change.
DISCOVER NOW
PRO TIP
“If it’s volume you’re after, section
your hair down each side in thirds and
spray air control™ into your roots.
Massage the mist into your roots and
allow to dry fully – then behold your
newfound oomph!”
Allen Ruiz, Global Artistic Director, Hair Styling
PHOMOLLIENT™ STYLING FOAM
Create weightless body, volume and shine
and make the most of what you have, without
weighing yourself down. phomollient™ styling
foam harnesses the power of organic honey to
hold shape whilst adding shine, marshmallow
root provides body and hold, and burdock
root works to remove oil and build-up.
DISCOVER NOW
PRO TIP
“Mix phomollient™ with
smooth infusion™style-prep
smoother. Work the two products
together in your hand before applying
to wet hair. Blow-dry using a paddle
brush to create silky, smooth hair
with lustrous shine.”
Antoinette Beenders, Vice President
Global Creative Director
nature’s remedy for damaged hair
Fortify damaged hair with damage remedy™ - with quinoa protein, wheat protein and soy oil to instantly repair, protect and strengthen stressed tresses
DAMAGE REMEDY™
INTENSIVE RESTRUCTURING TREATMENT
The damage remedy™ intensive restructuring
treatment repairs damaged and chemically
treated hair deeply by targeting damaged
hair sites, helping to reinforce the integrity
of the hair from roots to ends - and strengthens
to help protect against future damage. Leaves
hair feeling healthy, smooth and strong.
DISCOVER NOW
PRO TIP
“You should never use muscle or force
to style your hair. Distribute treatments
through your hair with a wide-tooth comb,
only brush your hair once it’s dry and
handle strands gently.”
Ricardo Dinis, Aveda Global Artistic Director,
Hair Cutting
DAMAGE REMEDY™
DAILY HAIR REPAIR
Proven to instantly repair damage, this
high-performance plant-powered daily leave
in treatment instantly repairs and protects
from heat styling. daily hair repair detangles
and helps protect from breakage and damage
due to heat styling.
DISCOVER NOW
PRO TIP
“After washing your hair apply
damage remedy™ daily hair
repair and twist your hair in small
sections. Use a diffuser to dry on a
low heat and speed. This speeds up
the natural drying process and thus
helps to reduce the amount of heat
being applied to the hair, as well as
creating a soft natural wave.”
Subrina Kidd,
Aveda UK Textured Hair Specialist
DAMAGE REMEDY™
SPLIT END REPAIR
Traditionally, the fastest way to rid hair of split
ends was to snip them off, but thanks to
damage remedy™ split end repair, you can keep
your hair length! The leave-in treatment
instantly repairs split ends, and helps
prevent future splits from forming.
DISCOVER NOW
PRO TIP
“Just as you use an anti-aging crème
on your skin, the same preventative tactic
will keep your hair looking healthy and
beautiful. With damage remedy™
split end repair you can help prevent
split ends before they happen.”
Tippi Shorter, Aveda Global Artistic Director, Textured Hair
SHOP THE HEROES
