Clean* vegan skin care.
Powerful plant performance.
botanical kinetics™
formulas made of potent plant ingredients.
*Aveda creates safe, naturally derived**, cruelty-free, and 100% vegan hair care and skin care products.
**From plants, non-petroleum minerals or water, on average per ISO standards.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Plant-powered skin care.
Serious results.
botanical kinetics™ serums
3 targeted skin care solutions: intense hydrator, instant luminizer and pore refiner infused with powerful plant derived acids and 10,000 plant stem cells in every bottle.
Consciously clean* skin care
botanical kinetics™ serums features ethically and sustainably
sourced ingredients. 97% naturally derived,**
cruelty free, and vegan.
*Aveda creates safe, naturally derived,** cruelty free, and 100% vegan hair care and skin care products.
**From plants, non-petroleum minerals or water. Botanical kinetics™ serums are 97% naturally derived on average per ISO standards.